The old logo and monogram looked like any number of beer logos and monograms from around the world, featuring a red and gold color palette as well as some form of shield/crest and allusion to barley and hops. They were fine, to be honest, nothing terrible and nothing great. The new monogram presents the most evident change, going with a more stylized “Ч” — the Cyrillic letter for the “ch” sound — that sits inside a guitar-pick-like shield. It’s relatively attractive but the gold contour of the shield is a little awkward. The full wordmark now features a contrasting, thick-thin type structure that somehow feels very un-beer-like and more spirit-like, like something you would see on a Vodka bottle.